
Phil Smith, President of PMI, reads a Dr. Seuss story to children at Lehi Elementary School. Photo by Julie Sisk.
March 2 is Dr. Seuss’ birthday, and the National Education Association celebrates every year with Read Across America. In this program schools across the nation celebrate reading with readathons, activities, treats and contests to help children learn to love reading.
This year, Professional Marketing International helped students at Lehi Elementary School celebrate by reading to them, providing them with cookies and playing Dr. Seuss-related games with kindergartners.
PMI executives and employees arrived at Lehi Elementary School the morning of March 2 and spent the day celebrating. Executives read to children throughout the school, as did employees. Other executives and employees played “Pin the Hat on the Cat” and “The Cat Says” with kindergartners and helped the children make their own Cat in the Hat hats. Kindergartners also had relay races like the one in The Cat in the Hat, complete with red cups they balanced on their heads.
PMI purchased several new books for Lehi Elementary School’s library, including a collection of Dr. Seuss books, Walter the Farting Dog and others. In this way, PMI hopes to encourage children to have fun reading all year long.
Programs like Read Across America benefit children because reading is shown to help them do better in school and succeed in life. Reading encourages language and speech development because it exposes children to proper grammar, vocabulary and sentence structure that is difficult to teach in other ways. Children whose parents and teachers read to them frequently also tend to have longer attention spans and are usually better listeners, which helps them succeed in school and throughout life.
Children develop curiosity, creativity and imagination as they read. There are also peripheral benefits not related to academics; for example, children can understand life changes they haven’t experienced by reading about them. If parents want to help their children understand moving to a new place or going to the hospital, books that portray these events can teach children in powerful ways.
Tags: Dr. Seuss, Read Across America, reading, schools

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